After the first 3 weeks of "introduction to Maya" we got a great teacher called Erik C. Schmidt. He was born in Denmark. Then he moved to America and worked there in many films (Spirit, Eldorado, Bolt, etc.) as a professional animator and supervising animator both in 2D and 3D in such studios like Disney and Dreamworks.
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| Erik C. Schmidt |
Week 1 We started the animation basics with simple objects like the Pixo lamp and the floursack. At the beginning we only had one day for every animation. It was quite fun and sattisfying to animate the lamp because you can get a result very fast. The assignment was to animate: sniffing, laughing, and looking around. We had to animate the floursack (I did a ballet spinning) dancing and jumping off somewhere.
Here are some of the daily animations:
Week 2-4
The following 3 weeks we get into character animation first just making poses to express different emotions. Mostly used Hogan rig, because it is quite simple. Then we did little pieces like weight shifting, a take, a bow, lifting weight and the last week the walk and run cycle. During these tasks we learned how to use the graph editor and a specific workflow. These are Erik's good advices to be aware when you are animating in 3d. They were very useful.
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3D Animation: Exactly What Your Product Requires
ReplyDeleteThe global animation market was worth $254 billion by 2017. It has, however, become evident that the increase was but the beginning. This is generally because of the fact that animation has made its presence felt in the field of marketing.
9 Ways To Reinvent Your 3D Animation
3D animation is traditionally a reserve of the entertainment business. This is largely because of its capability to arouse emotion and captivate. These days, however, animation is present beyond the cinema halls -being used to showcase products.
That raises the question, "Is 3D product animation worth all the hype?
Well, Quite Effective!
This is best illustrated through brands such as Gillette and the beloved Apple. Gillette, for example, uses 3D animation to transform a daily shave into an adventure. This has made the brand popular among customers. Gillette was sensible enough to realize that to rise above the competition, it had to move away from generic advertisement. The advantage is that excellent animation is usually deemed to be proof of a great product. Use 3D product animation and join the growing list of companies that are dominating their niches.
When 3d animation is employed as a marketing strategy, three main advantages are realized:
1. Prototyping Magic: A lot of cash goes into designing a prototype to test the market. To be fair, they do get the job done but, what if there was a cheaper alternative? Well, now there is. With a 3D product animation, you can- inexpensively- make a model of your product and utilize it to gauge the market. This way, you have feedback for your product cheaply.
2. First Impressions Come Once: Let's face it, most products are boring. Imagine Gillette adverts without the interesting 3D aspect. Boring, right?
3D product animation has the ability to change even the most boring of products into a blockbuster. In the virtual world, any product gets exciting with some 360-degree turns and just the correct amount of special effects. Utilize animation to strike a chord with the market of interest.
The iPhone X is a fine example. Its advertising relied heavily on 3D models. The primary brands of the world- think Huawei, Microsoft, and Samsung- all make use of 3D product animations. Now you know why they take over their respective niches.
3.Money Matters: 3D product animation is not an expense, it is a save. The 3D model can even be utilized to determine glitches in an unfinished product. Designers are afforded the opportunity to improve the brand before the prototypes come out.
Animation is easily the most cost-effective marketing method there is. Just take a look at the popularity of 3D modelling rigs and Virtual Reality equipment to have a feel of just how hungry the world is for 3D.
To sum it up, your product has a lot to gain from 3D technologies. They add mystique, suspense, and glamor to products. Being a modern development, animation provides your product legitimacy in the modern market. The wrong first impression has been the death of countless products.
Don't be part of that statistic. Spice things up. Turn your ad into a 3D tale featuring your product as the elegant and irresistible hero. Everybody loves those, or don't you?
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